![]() The trend is not surprising given how popular 90’s vintage clothing is with Gen Z and younger millennials, in combination with the trend toward outdoor wear and gear in general. I myself found the bag in the John Mayer social media post two years ago and re-sold it for double what I paid for it. From the reseller angle, you will definitely spot this merchandise at thrift stores on occasion and if priced right, it will re-sell easily. High Snobiety also noted the revival of this merchandise in a well written piece last year. They used to have this awesome catalog with all these cool Camel Logo Products you could purchase with your 'Camel Cash'. The site Gem profiled a super collector of this merchandise. John Mayer even posted about his Marlboro merchandise with disclaimer. Join the Marlboro Rewards program and earn points for every pack of Marlboro cigarettes you buy. The program was completely over by 2006.Ī Revival of the Merchandise? Enough time has passed that the irony of Marlboro outdoor merchandise is just too rich for hipsters and hypebeasts to resist, and now, it has become quite popular in the reselling community and among vintage fashion collectors. Each pack of smokes would get you about 5 Miles (points) and you could trade them in for apparel merchandise, home goods, and outdoor gear. Sampling of Marlboro Miles offerings.Įnd of Marlboro Miles The major 1998 tobacco settlement was the beginning of the end of this type of advertising for tobacco companies as the real ethical angle of big tobacco’s impact made this type of marketing seem even more outlandish. The Marlboro Miles program was a way for their customer base to show off their loyalty and fandom to the brand. Marlboro Fuji mountain bike, check the front logo. The Los Angeles Times even tried to report on one of these secretive outings in a piece in 2004 to the dismay of those in attendance. The real diehards could even get invited to group camping outings like the odd video depicted above. still have a lot of camel zippos and the camel lava lamp. had a great pair of binoculars but they got stolen. still have a few zippos, most of the stuff i gave away to my friends. plus i bicycled around and picked up empty packs for the miles. Back then, you would save your cigarette pack proofs of purchase and turn that into Marlboro merchandise via the Marlboro Miles catalog. i had bartender friends that keep them for me. ![]() For example, I recently found the foldable Fuji Marlboro branded mountain bike at my local thrift store. Marlboro was trying to market an active living brand while pushing a product that would ultimately someday, ironically, make you too sick to use the very merchandise it was marketing. ![]() The odd choice of trance music in the video is just as fitting as the odd pairing of the rugged outdoor life and cigarette smoking. ![]()
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